A special variant of the Citroen C3 Aircross Dhoni edition launched, featuring the well-known Indian cricket player and brand ambassador Mahendra Singh Dhoni. The exclusive edition has a retail price of Rs 11.82 lakh and is highly desirable among Dhoni and car enthusiasts.
Key Highlights of the C3 Aircross Dhoni Edition:
1) Exclusive Design and Branding:
- The Dhoni Edition emphasises its limited-edition status with unique ‘Dhoni Edition’ badges on the outside and a unique style.
- The SUV has a distinctive colour scheme and unique logos and decals that pay homage to Mahendra Singh Dhoni’s famous number 7 jersey.
- The Dhoni Edition’s interior has distinctive details, such as personalised seat coverings and dashboard decorations inspired by the cricket icon.
2) Advanced Features:
- The special edition C3 Aircross maintains the roomy cabin and robust build quality of the standard model.
- It has a touchscreen infotainment system that provides smooth communication and is compatible with Android Auto and Apple CarPlay.
- Standard safety features include a rear parking camera, ABS with EBD, and twin airbags.
3) Performance:
- The same 1.2-litre turbocharged petrol engine that powers the standard C3 Aircross also powers the Dhoni Edition, providing exceptional fuel efficiency along with powerful performance.
- It ensures a snappy and smooth drive with its 110 PS of power and 190 Nm of torque.
4) Limited Availability:
- Prospective purchasers are in great demand for the Dhoni Edition model because of its incredibly limited manufacturing.
- Citroen emphasises the limited availability of this model by selling it on a first-come, first-served basis.
5) Pricing and Booking:
- With its exclusive features and reasonable price of Rs 11.82 lakh, the Dhoni Edition presents a compelling value proposition.
- The car is available for reservation at any Citroen dealership in India or on the company’s official website.
Mahendra Singh Dhoni’s Association with Citroen
Since 2021, Mahendra Singh Dhoni, who is well-known for his composed temperament and astute strategic thinking when playing cricket, has represented Citroen in India. His affiliation with the company highlights Citroen’s emphasis on dependability, efficiency, and a solid rapport with Indian customers.
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